Minggu, 13 April 2014

All About Corporate Art Collections

By Anita Ortega

When a company would purchase a set of expensive artworks or paintings from an art dealer, many people think that this is a waste of time and money. What many actually do not know is that these having these paintings in the office actually does serve a purpose. Corporate art collections actually have the power to give the company a very good image to the public.

One can actually consider these paintings as a company asset because they would actually serve as some sort of marketing tool that does help the image of the corporation. It is for this specific reason that these corporations do not mind shelling out a lot of money on these so called worthless paintings. There are actually a lot of reasons as to why these things are actually very important.

Of course the most basic reasons as to why corporations would need these artworks is to simply show the customers that they are professional. Usually, the public would have some sort of notion that corporations are supposed to be rather classy otherwise they are not professional. So in order to appeal to the visitors who would come to the office, the company spends money on paintings or other things so that they can show that they are classy and should be respected.

Now another very important reason as to why there are artworks on the walls of big offices is that the people would want the visitors to feel right at home. Psychology studies would state that paintings actually do have a very calming effect on people who are looking at them. So when a visitor would come into the office to wait for an appointment, he will actually feel relaxed after looking at one of the paintings there.

Not only the visitors will feel more at home with the paintings but even the workers will as well. There have been some actual findings that state that artworks actually have a calming effect on the brain that would bring out positivity in a person. This in turn will help the workers become more productive in the office.

Now stress is one thing but overall brain function is another thing. Other studies have shown that art not only has a calming effect but it also has a stimulating effect on the brain. Because the brain is more stimulated after looking at art, the brain tends to now become more creative, innovative, and more efficient in work.

Now not only will the corporation benefit from this act but even the country as well. Now by exposing the people to paintings, the company is actually promoting the culture of the country where the artwork was made. So by simply looking at certain artworks, one may be able to be more exposed to a certain culture.

Of course the corporations are also helping the art community as a whole. In a way, they are promoting art as there are many people who do not appreciate classic art forms enough. So by hanging these artworks in an office, these works will get the exposure that it needs from the public.

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