Senin, 14 April 2014

Reasons To Use Brochure Printing That Is Eco Friendly

By Anita Ortega

Many people today are committed to protecting the environment today. Choosing to use brochure printing that is eco friendly enhances the image of your business in the eyes of many customers. Printers are falling in line with the desire of their customers for greener processes with less toxic waste. The developments in the industry from an industrialized to a more computerized process have already created many positive changes along these lines.

Marketing brochures are a tangible product, and it is often the little details which make all the difference. Many companies prefer to design their own brochures today, using software that is readily available. However, printers often offer a consulting service and have many valuable suggestions on design as well as what paper and type of finish to use for maximum impact. For example, using an embossed recycled paper and rounded corners may be suggested.

When deciding on printing, a reputable company with a good track record should be chosen and in this case, one with environmental certification is best. All printers use different equipment and so it also important to check if they have the right presses, folding and binding machines to offer you what you need. Just because you have decided to go the environmentally friendly route does not mean that you have to put up with inferior quality.

These days many customers choose to use online services. It is simply a matter of checking the different options offered to see what fits your requirements best, getting a quotation, uploading artwork ready for print and waiting for the finished product. If you choose to use their design services, you will be sent a proof to sign off before any printing commences. Some companies even offer mailing services too.

Companies offer different percentages of recycling when it comes to paper. You can opt for stock made of 100 percent recycled material but there are other choices available too. You will have to decide what look you are going for and what finish best suits this. A glossy finish gives good resolution with sharp images whereas a textured paper offers an unsophisticated, natural feel.

Inks are made using a liquid base, and then adding a pigment and a bonding agent. The base used to be petroleum but many printers are now turning to vegetable-based products. These vegetable-based inks are derived from renewable sources and there are no toxic volatile oils released during their use. Products are easy to clean and can even be re-used.

Cost is another important factor that has to be considered. There are costs involved in going green including getting certified, using the latest technology to minimize waste, using recycled paper and vegetable inks. However, as the demand for green services grows, so costs are becoming more competitive.

Green printers use recycled paper and vegetable-based inks rather than the traditional paper and petroleum-based inks. No harmful chemicals are used and waste products are easily handled. Green printing can produce the same level of quality as traditional printing, so quality does not have to be sacrificed. You can be good to the environment and welcoming to prospective customers all in the same brochure.

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